What’s the space we are innovating in? Knowing where to innovate is as tricky as making new things.


Whether you are in an established market or creating a whole new one, it’s vital to frame innovation work to connect with the strengths you have and to develop the capabilities you want to grow. We love working with clients to reveal existing, hidden and inner brilliance and unlock opportunities they might not yet be able to see themselves. Even when times might feel scary. Our work marries research and investigation techniques then brings back evidence of the potential opportunities using a structured, simple, process-driven approach that equips our clients to make great decisions and save time